Experimental Formats: Books, Brochures, Catalogues 1940s Dan Friedman

Dan Friedman

Joe Pugliese

the significant and multifaceted collaboration on the "Landi" (Swiss National Exhibition) – the best graphic designers from all over Switzerland were working at full capacity in the founding year – was one of the reasons for this important association

a renowned Dutch graphic designer dubbed the "Queen of Books

(Preface) 'The poster has been instrumental in spreading the ideas and images that have characterised each period of modern history

Experimental Formats: Books, Brochures, Catalogues 1940s Dan FriedmanEditor: Roger Fawcett Tang Publisher: RotoVision Publication: 2001, First Edition Binding: Softcover, section sewn Pages: 156 Size: 235 x 270 Text: English ISBN: 2880465087 (Publishers overview) 'An examination of the shape and size of the designed page. It reveals how decisions made at this initial stage of the design process have a huge impact on the finished design. Designers can completely alter a concept by changing the format of a page. Today,