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The day MARLBORO cigarettes was introduced in the country.. 1960 Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share The Cigarette of Distinction The Center for the Study of Tobacco and Society The Real Marlboro Man The Atlantic Marlboro Red A Product That Kills Its Best Customers by Fred Lee The History, Philosophy and Ethics of Design. Medium

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